Confidentiality Rules, Information Note on Protection of Personal Data  

Dear Esteemed Members and Customers;

We would like to inform you about our Privacy Rules, our communications, Terms of Use of the Website, our practices with respect to Processing of Your Personal Data and your rights under the Law on Protection of Personal Data.  

The following principles shall apply for collection, storage, transfer or any processing of your personal data in a manner whatsoever by Sulhan Moda Giyim Sanayi ve Ticaret Anonim Sirketi ("Sulhan Moda" or "we/our/us").  

What personal data and in what methods do we collect about you?

The Personal Data Provided to Exquise Directly by You:

- Any essential personal information such as your name, Republic of Turkey ID Number, address, e-mail address and date of birth;

- Your shopping history;

- Your payment information;

- Your marketing and communication preferences.  

The Personal Data Collected From the Third Parties about You:

We may transfer some of the personal data, collected by us, to our dealers in compliance with the statutory regulations, and to our business partners under the campaigns, organized by us, by obtaining your consent, and we may collect your personal data from such third parties.

Such personal data may be used in order to perform your transactions and to offer you products and payment options.  

For What Purposes Do We Use Your Data? Your personal data shall be used particularly for the following purposes:

- To communicate with our customers with respect to the conditions, current status and revisions of the agreements executed under the Law on the Protection of Consumers and the Regulation on Distance Contracts, and to be able to provide any necessary information with respect thereto; - To fulfill the obligations assumed pursuant to the agreements executed under the Law on the Protection of Consumers and the Regulation on Distance Contracts;

- To provide guidance with respect to the products, in which our customers may be interested, by taking into account the shopping experiences thereof, and to be able to provide information about the campaigns;

- To increase the customer satisfaction, and to be able to recognize our customers, who do the shopping through the website and/or mobile applications, and to be able to use the same for the purpose of customer environment analysis and various marketing and advertising activities, and to conduct surveys in the electronic and/or physical environments through the contracted organizations, accordingly;

- To be able to offer suggestions to our customers through the agency of our contracted institutions and solution partners, and to be able to inform our customers about our services;

- To assess the customer complaints and suggestions with respect to our services;

- To be able to fulfill our statutory obligations, and to exercise our rights arising from the applicable regulations. You shall be informed more clearly under the relevant service with respect to the fact that for what purposes such information is collected, and also that how we will use such information, if and when required by the regulations.  

To Whom and How We Disclose Your Personal Data?

We may transfer some of the personal data, collected by us, to our dealers in compliance with the statutory regulations, and to our business partners under the campaigns, organized by us, by obtaining your consent, and we may collect your personal data from such third parties. Exquise may disclose the personal data, it has collected to the third parties for the purpose of helping us to identify the products and services, which are offered and provided by such parties, and which may attract your attention, with respect to the direct marketing activities based on your preferences. Your personal data may be used for the investigation and statistical purposes such as analysis of your uses, preferences and interests with respect to website and mobile applications. As required by the laws, we may use your personal data in order to prevent any crime and fraud, and to inspect and/or ensure Exquise's compliance with the regulations, or to obtain its rights, without being required to serve any notice or to obtain explicit consent for such purpose.

Your personal data may be disclosed in case of presence of one of the following situations:

- In accordance with the regulations;

- In order to ensure the safety of our employees, the public or Exquise;

- In order to carry out any judicial proceeding, court order or legal process; or

- In case of any merger, asset sales or similar transactions.

We may disclose your personal data to the 3 rd party service providers in order to carry out our activities (e.g. receiving support with respect to information systems management and storage, data analysis, etc.). However, we may disclose your personal data to the third parties, which/who help us with respect to the market research and marketing campaigns, unless you discontinue to receive the direct marketing messages.

Commercial Electronic Messages

In the event that it is agreed by you, we may offer you updates and proposals for Exquise's products and campaigns through the direct marketing methods (e.g. telephone, e-mail, SMS, social networks, mail). Accordingly, we may use your other personal data, provided to us, in order to determine our products and services, and to adapt the same to your requests, and to gather the same together, and also to help us to determine the prices and to offer discounts that may attract your attention. In the event that you are contacted under the e-mail, messages or other direct marketing activities, you shall always be provided with the option of “resignation from membership”. You may change your marketing preferences by contacting us at any time.

In accordance with the Law Nr. 6563 on Regulation of Electronic Commerce, the records for withdrawal of the approval shall be kept for a period of 1 year as of such date while any and all kinds of records for the content of the commercial electronic message and for the delivery shall be kept for a period of 3 years in order to be submitted to the relevant ministry, if and when required to do so. Upon expiration of such periods, your personal data shall be deleted, disposed of, or anonymized by Ipekyol, or upon your request thereto.  

Use of the Third Party Cookies in Advertising and Retargeting

Your personal data shall be processed through similar technologies such as "Cookies" and web beacons in order to improve your online experience by remembering you whenever you visit our website. In the event that the mobile version of our website (www.exquise.com) is used, the results obtained from data processing shall only be used within Exquise in order to improve the customer experience, and to make promotional suggestions, and to communicate the customized campaigns and product suggestions. In the event that the members purchase/procure any product/service in consequence of being informed by means of the method as specified and/or in consequence of the communications, information, promotions and advertisements performed for the members, then the said transaction shall be subject to the consumer agreement to be executed separately and by law. The consumer agreement shall apply between its own parties and in accordance with its terms and conditions. In respect of your purchases from our website, the order pre- information form-distance sales contract conditions that you will face during each transaction shall be valid. Google Analytics is used on our website. Google Analytics is used in order to place advertisements with respect to your interests.

Due to collection of such data, the advertisements for the products, in which you may potentially be interested, shall appear during your visit to the other websites (by assessing the data collected during use of our website). Such advertisement might be available in the fields of ads that appear in Google search results or on another website. For example; in the event that you have not completed the process for purchase of any product on our website, then you may observe advertisements with respect to such product or with respect to us on the different websites.

You can find Google's privacy policy for such matter at: https://www.google.com/intl/tr/policies/technologies/ads/ .

You can also find out how to deactivate such option at https://support.google.com/ads/answer/2662922?hl=tr.

When you visit our website, we may save your personal data such as the hardware and software used, and the general location information, and the time and method, at and through which you access our website. Such personal data shall be used in order to present the products, in which you may be interested, and/or to improve the customer experience, and/or to determine the prices and/or to keep you informed about the current campaigns. In the event that you have preferred to receive the direct marketing messages from us, then we may also use the technologies such as the pixel tags or links in order to determine your use and interest with respect to direct marketing materials. When you visit our website, we shall automatically record the IP address of your computer.  

Protection of Your Personal Data

Your data shall not be transferred to the third parties without your consent in accordance with the issues, laws, sanctions, our privacy policy and our responsibilities, as specified above.  However, your data shall be disclosed to the courts and the other public institutions as required by our statutory obligations and as restricted by the laws.

Your personal data shall be received by Sulhan Moda Giyim Sanayi ve Ticaret Anonim Sirketi by using the websites (www.exquise.com) and the generally accepted and recognized Secure Socket Layer (SSL), and it shall be shared through such secure environment based on your consent. In case of transfer of any data to the third parties based on your consent, any and all kinds of statutory precautions shall be taken. Sulhan Moda Giyim Sanayi ve Ticaret Anonim Şirketi shall not be liable for the data protection policies of the third parties, which/who receive the personal data, as well as for the breaches occurring under the responsibility of any third party.  

The Requests to Access to, Change, and Dispose of Your Information

It is of great importance that the personal data, kept about you by us, are accurate and up-to-date. Therefore, please inform us in case of any change in your personal data. You can change the data in your profile through the segment "My Account" available on the website. However; in accordance with the Law Nr. 6698 on Protection of Personal Data and the relevant regulations, in respect of you, you may:

- find out that whether their personal data has been processed, or not;

- request the details with respect to the information collected by us;

- find out that for what purpose such information is collected, and also that how it is used; and find out the third parties, to which/whom the personal data are transferred nationally or internationally, or

- request correction and revision of any information that has been processed incompletely or incorrectly,

if available;

- request deletion thereof in a manner to include the notices to be served to the third parties, to which/whom such data is transferred, in the event that the reasons requiring the information to be processed have disappeared;

- raise an objection in the event that the automatic analysis bears a consequence against you;

- request the recovery of any damage in the event that you are damaged in case of data processing in breach of the laws.

Amending the Privacy Policy

The Privacy Policy may be amended from time to time. When the Privacy Policy is revised, it will be announced on our website.  

Contact Us

In the event that you have any question or concern with respect to our Privacy Policy or the other data protection practices, or that you have any request for access, you may contact us by using the application form available at the following addresses:

E-mail: [email protected]

Contact address: Merkez Mahallesi Silahsor Caddesi Bomonti Plaza no:38 Kat:5 34381 Bomonti – Sisli Telephone number: 0 212 2402862